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Topic cluster pillar strategy

How to Leverage the Content Topic Cluster Strategy to Acquire Leads Every Month

To predictably acquire and retain SaaS customers these days, you need to build some level of authority or become a category pioneer.  Those are now the best bets to remain top of mind with SaaS customers or prospects. Thus, in the hopes of achieving this, most SaaS brands have lost their voice in the maze …

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Why Understanding Your Customer Avatar Is So Critical To Your Business Success?

A few days back when a startup founder reached out to me asking for a solution on why his products weren’t performing well, I asked him a few questions about his business. He seemed to know well about his product, his go-to-market strategy, and things of the sort. But when I asked him about who …

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The Increasing Prominence Of SaaS In A Data-Driven World

Remember the days when we needed DVD players to watch our favorite movies? Thanks to SaaS for giving us Netflix. The days of game parlors and joysticks? Web-based games took them away.   Spotify put an end to the ‘download first, listen to later’ procedure of enjoying songs.  SaaS technology has become so much a part …

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You Can’t Market To Developers The SaaS/ B2B Way & Why You Shouldn’t Even Try

$225 million, my friend chuckled.  We’re now one of India’s most valued SaaS startups.  (Yes, you guessed it right, maybe) My friend is a developer at Postman, a SaaS company that helps developers design APIs, and they recently closed their Series D round of funding at $225 million.  The startup now has a total valuation …

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