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The Death Of MQLs And The New Era Of Product-Led Storytelling
“My theory is that people don’t sign up for your tool and then learn how to use it. My theory is that people first learn how to use your tools, and they sign up because they know how to use your tool.” This is Ahref’s CMO, Tim Soul’s hypothesis on how to grow a SaaS …
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The Definitive Guide to Effective Guest Posting
Guest posting is one big strategy that can help you boost your website traffic, gain authority, and accelerate conversions in 2021. However, finding these high authority guest posting sites, writing these posts effectively, and pitching your ideas in a way that gets your guest post accepted is tough. Many people do it very effectively, though. …
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Why Understanding Your Customer Avatar Is So Critical To Your Business Success?
A few days back when a startup founder reached out to me asking for a solution on why his products weren’t performing well, I asked him a few questions about his business. He seemed to know well about his product, his go-to-market strategy, and things of the sort. But when I asked him about who …
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The Increasing Prominence Of SaaS In A Data-Driven World
Remember the days when we needed DVD players to watch our favorite movies? Thanks to SaaS for giving us Netflix. The days of game parlors and joysticks? Web-based games took them away. Spotify put an end to the ‘download first, listen to later’ procedure of enjoying songs. SaaS technology has become so much a part …
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You Can’t Market To Developers The SaaS/ B2B Way & Why You Shouldn’t Even Try
$225 million, my friend chuckled. We’re now one of India’s most valued SaaS startups. (Yes, you guessed it right, maybe) My friend is a developer at Postman, a SaaS company that helps developers design APIs, and they recently closed their Series D round of funding at $225 million. The startup now has a total valuation …
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