Guest posting is one big strategy that can help you boost your website traffic, gain authority, and accelerate conversions in 2021.
However, finding these high authority guest posting sites, writing these posts effectively, and pitching your ideas in a way that gets your guest post accepted is tough.
Many people do it very effectively, though. And with the right strategies, you can do it too.
In this article, we’ve covered the five steps you can use to guest post effectively and use them to your advantage.
Here are the steps covered in this article:
(click on links to jump to a particular section of the page)
- Step #1: Shortlist Guest Post Opportunities
- Step #2: Find Content Gaps
- Step #3: Personalize Your Pitch
- Step #4: Create A Compelling Guest Post
- Step #5: Build Second-Tier Links
Without further ado, let’s begin.
Step #1: Shortlist Guest Post Opportunities
The first step to guest posting is to find a site where you can guest blog.
There are a number of ways to find guest posting opportunities. Here are some of them:
A. Use Google Search Strings
The best way to find guest posting sites is to use google search strings with your keyword. You can use the following string combination for this,
Your keyword +
- Guest post
- Write for us
- Contributing writer
- Submit article
- Guest author, etc.
Say you were looking for a marketing website to accept your guest posts.
Then you can use ‘digital marketing + guest post’ or ‘online marketing + guest post’ or any other similar combination to find out the list of websites where you can guest post.
B. Scour Your Competitor’s Backlinks
(Backlink profile of Sujan Patel)
All you have to do is run a backlink profile analysis and export the results.
Some of their backlinks may not come from guest posts but very often, many do.
You just have to filter the results to see highly relevant and specific guest post opportunities in your space.
C. Look For List Of Sites That Accept Guest Posts
Many online sites list the places where you can send a guest post.
Yes, they have done the work for you. All you have to do is search for them.
Here are some of the ones we’ve on our list:
Step #2: Find Content Gaps
Now that you’ve found some good guest posting sites, your next task is to find out some topics that the site would be interested in covering but hasn’t already.
You can use a tool like a keyword planner or buzz sumo or Outranking.io to do this.
Just pop in the URL of the website and run a search. You’ll find the list of potential keywords and popular topics that you can target.
Finding the content gap in your bloggers site and pitching those selective topics will solidify your chances of getting your blog guest posted.
Plus, the editors will always push the content harder to make sure it gets the needed traction.
Step #3: Personalize Your Pitch
Once you’ve found some good guest posting opportunities, you need to send a dedicated email to them with your topic idea.
Here’s where most people get stuck.
Because they mostly send generic emails to site editors and hope they’ll respond.
If the site you’re targeting is super-authoritative, it’s unlikely for you to get a response to a generic, non-exciting email.
So, how do you make your emails stand out?
You need to personalise the emails that you send them out and give them a solid reason to care about your post.
You can do this by starting your email pitch with something very specific about their site. You can write something on the lines of “Hey [name], I just loved this thing about the last article on your site.”
You can also warm up your targets before you mail them and add something like, “you must have noticed my opinion on your post about [abc] topic. (great article, by the way).”
If you were wondering how to find out the editor’s email, you can check out this article on 33 best email finder tools in July 2021.
Once you’ve told them why they should be listening, you can give a small introduction about yourself and some topics that you can guest blog on their site.
Step #4: Create A Compelling Guest Post
So now that a publisher has accepted your pitch and you’ve found your awesome post idea, it’s time to write your guest blog.
Here are some tips that you should keep in mind:
1. Make An Outline For Your Post
Create a detailed outline for your post. That way, you’ll be able to give it a strong structure.
2. Follow Guest Post Guidelines
Guest posting sites have some detailed guidelines that you should adhere to.
You can even print them out and work through, point by point, checking off everything you’ve done.
3. Add Internal Links
One big reason for you to guest post is for traffic and backlinks, right?
Then use this opportunity to the maximum by including some internal links to your sites inside your post.
But don’t overdo it, and ensure that you include links from the contributor’s site also.
Step #5: Build Second-Tier Links
Guest posting allows you to link your website from the guest’s website directly.
While this first tier linking is invaluable for drawing some direct traffic, building second-tier links are equally important.
What’re second-tier links?
Second-tier links are links that go to a webpage that has links to your website.
When you share your guest post on social media accounts, you’ve created second-tier links to your webpage.
Visitors visiting your guest post from these pages will also be redirected to your website through links in the guest post. The more links you create, the more people are likely going to reach your website.
But more than that. You can create a chain reaction with your second-tier links.
The more high-quality second-tier links you create for your guest post, the more Google believes that the two sites are in a friendly relation. And the more Google does that, the more it’s going to trust the links sprinkled on the guest post.
Guest posting is a simple and compelling way to generate more backlinks and draw traffic to your website.
Approaching high authority sites might seem like a daunting task at first, but it’s not.
Just follow the steps we’ve given here and use these right strategies to write an awesome guest post and get that edge over your competition.
What are you waiting for?
Get started and publish that amazing guest post you always wanted to.